Focal for Peugeot

AN EXCEPTIONAL PARTNERSHIP

Since 2015, Focal and Peugeot have been working together to redefine the in-car hi-fi listening experience, offering unrivalled performance in line with Focal sound quality. The common desire of the two French companies is to offer a unique experience by combining the pleasure of music with that of driving.

RETHINKING EMOTIONS ON BOARD

French manufacturing, high technology and innovation unite Peugeot and Focal, who wish to offer intense sensations, an enhanced experience and unique emotions with a high-end hi-fi system.

FOCAL® PREMIUM HI-FI SYSTEM

To design the Focal® Premium hi-fi system, the Focal and Peugeot teams worked closely together, combining aesthetic integration with optimum acoustics. Vehicle interiors and loudspeakers were designed to complement each other perfectly. All the creations benefit from a special development linked to the hi-fi option.

THE ALLIANCE OF CONCEPT CARS

It all began at the end of 2014. Focal becomes the new Premium Hi-fi partner of the PSA Group. The first original collaboration, the following year, was the Foodtruck "Le Bistrot du Lion", sounded by Focal. This was quickly followed in 2016 by the Peugeot Fractal® concept car, featuring a bespoke 9.2.1 sound system that puts sound at the center of automotive pleasure. And finally the Traveller i-Lab®, the VIP shuttle equipped with 17 loudspeakers and three Focal amplifiers for unrivalled acoustic immersion.


In February 2017, in Barcelona, the carmaker presents the Peugeot Instinct Concept®, sounded by Focal, which prefigures the coming revolution in the automotive world: the autonomous car.

A TURNING POINT TOWARDS THE PRODUCTION VEHICLE

With more than 25 years' experience in Car Audio, with automotive audio kits and solutions designed to replace original equipment, Focal has entered the world of "OEM" (Original Equipment Manufacturer). After the after-market comes the era of "original equipment".

After several collaborations on innovative concept cars featuring customized high-fidelity systems, the partnership between Focal and Peugeot is evolving. 2016 heralds a major turning point: the two brands are combining their expertise on production vehicles.

The Focal Premium Hi-Fi system is now integrated in many of the automaker's vehicles: the Peugeot 3008 and 5008 SUVs - 4008 for China - the Peugeot E-3008 electric SUV and the Peugeot 508, 308 and 408 fastbacks.

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